How to Understand Your Companys Purpose

How to Understand Your Companys Purpose The power of purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. Were with Markus Kramer, who has worked with Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups  and many more. He is also a Visiting Professor  in  Strategic Brand Management  at  Cass Business School London  and holds degrees from the University of California, Oxford, MIT and speaks regularly at select conferences and business schools around the world. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: Why purpose is important in employer branding, and why it is really starting to make a difference in your business. What the key benefits are to knowing your purpose as a company. What Markuss step-by-step guide is to constructing your purpose, from your vision to the strategy. Who whos the purpose of the business, and where it should start. Why Google, Airbnb and Apples purpose statements are the best examples of a purpose statement that is 5 words or less and helps people understand the deeper values of the brand. What mistakes Markus commonly sees people when constructing their purpose statement. The 5 key metrics you can use to measure your purpose, from NPS to EBIT. Connect with Markus on  LinkedIn  and check out his book  The Guiding Purpose Strategy!

How to Submit a Writing Sample With a Resume

How to Submit a Writing Sample With a ResumeWant to know how to submit a writing sample with a resume? There are two options: you can use a job portal service or you can upload your sample on your own site. Both are valid methods of how to submit a writing sample with a resume. You'll need to do some research to determine which one is best for you, but here are some suggestions that will help you choose.If you don't already have one, use a job portal. Job portals are online service portals that provide writers with a means to showcase their abilities. Their content is updated regularly and they often offer writers special tools for greater flexibility and interaction. It's free to use a job portal, and you'll want to do it if you want to write a great cover letter and sample letter.Instead of going to job portals, try uploading your samples to your own website. The simplest way to do this is by using a template. Using a template also helps to make the content consistent throughout yo ur website, so when you submit your resume, you'll only have to add your sample to the first page.Your writing sample will always be available for you to share, and you can share it with as many people as you'd like. It is, after all, only available to people who are interested in your skills and the qualities you believe employers will find most attractive. Your writing sample is an extension of your own personality, and it helps the reader visualize who you are.The bottom line is that you should always use a template to how to submit a writing sample with a resume. The idea is to make the look and feel of your own website consistent with the rest of your web presence. This consistency is necessary in order to attract qualified online writers. If you're serious about landing a job, you'll want to find a way to make yourself as appealing as possible.However, if you're not ready to use a template yet, there are other options to how to submit a writing sample with a resume. You can tr y posting your sample on a career site like Monster.com or other traditional employers' sites. These sites typically won't feature the exact same requirements for employment as your own personal website, but you'll have the ability to share your work.Of course, if you choose to use a free service such as Monster.com, the Internet isn't your only option for getting your resume seen. Another great option is to submit your resume to a resume builder service. Resume builders allow you to customize your own resume, whether you have a professional job experience or just a few writing samples.When it's time to move forward with your search for a new job, you'll find that your resume can be the best first step. There are plenty of writing samples you can use to learn how to submit a writing sample with a resume, but you'll need to find a method that works for you.